Piracy of movies has started hampering friendship----believe it or not

Recently I tried to convince my friends to watch a movie in a theatre so as to have a good time after a tough schedule, the movie was one week down. It was a fabulous movie.
A couple of friends immediately came with a reply that they have watched the movie on their lappy. So they had no interest in watching the movie. This led to splits among people who wanted to see and who didn't want to see the movie.
So we had two ways either half of go for the movie or we cancel the movie plan and go somewhere else.
But movie was too good to miss. But we missed watching in group.

MORAL of the story: Dont watch a pirated movie in the first week atleast so that u could have a good time with ur friends watching movie together and not being felt left out.
It will keep ur friendship intact.

'Kala Ghoda' ------- A must watch art festival

Wow, is much much less in front of the biggest art festival of mumbai.

I had just been for a day to visit a stall set up by my college frnd at price of wales, but i felt a day is not enough for the same.

Caricatures, bonsai, Wall paintings, social messages, cultural artwork from different parts of the country,Drama, fashion show ....the list goes on and on....

I had heard of it many times but realised the beauty once i saw....

The Tipping point MUMBAI

We constantly here people saying mumbai is getting populated, People from other states are coming to mumbai and causing various issues of space and supplies. There are various political parties which are banking on the same issue.
The fact remains that people who come from outside mumbai for earning some money, where do they come and stay in mumbai, cuffe parade? bandra? vile parle? gharkopar?
The ans is no. They come and stay at the outskirts of mumbai ie. kalyan, dombivali, ambarnath etc. Government is doing their bit by developing Navi mumbai.
These guys travel to mumbai for Jobs and then get back to their places.
So where does Tipping Point come into picture over here? As Malcolm Gladwell has given the example of shabby trains and policing at stations as one of the reason of increased crime in US. This problem was solved by just bringing about a small change of making the trains look good and solving the policing issue at stations. This small step solved the crime issue in US.
What I feel for Mumbai the issue is very basic.

• I feel the 'TRAINS in MUMBAI' resposible for giving a negative picture about mumbai, that mumbai can't handle any more people. Thus giving the honourable political parties an agenda.
• When do the migrated people travel to mumbai? It is either early morning while going to job or while returing to their homes after their job hours.
• The fact is that the morning 3hrs form 8-11am and evening 4hrs from 7-10pm.
• It is during this times the train which should run 12bogie runs for 9bogie many a times.
• Also the frequency of the trains required to pick up the passenger is quite high during this hours, but the frequency at present is still not what is required.
• The issue here is operations. The demand for trains on these hours is more and supply is less.
• The number of people travelling after these hrs is normal.
• The only change required is to manage these hours. These small changes would surely change the perception of people and it would help us in bringing about larger change in the society and Mumbai would belong to all.

Culture

"Culture is the strongest of all the meme that transmits itself form Generation to Generation."

Innovative outdoor advertising

Check the awards... and various innovative techniques used for the same

http://oacasia.org/win_2009.html

PACHHTAAO

Nokia "Kharido ya pachhtaao" promotion started by NOKIA on a wide scale at NOKIA priority stores.

The first pic was taken at MULUND and the second one at MATUNGA. I have seen such type of publicity for the first time in MUMBAI where a person carries an illuminated backpac type banner.

In Matunga there were like 10 people moving one behind the other making some noises to catch the attention.

It was truly an innovative way to catch attention.

But there was one flaw which i felt, the PACHHTAAO part font size was too large as compared to KHARIDO....there focus should have been on kharido rather than pacchtaao.

The two things that came to my mind after visualising it was NOKIA and PACCHTAAO,

That was surely not what the message was!!!

THE MOBILE STORE

This was an old LEXUS probably which was kept outside mobile store, Matunga for a day. It was truly an eye catcher. Though i was late for the lecture at welinglars i decided to wait and take a PIC of this beautiful car.
Initially I thought of this as a scratch prize for the person who purchases a mobile from the store.
But later on confirmation with Kaustubh the publicity manager of the MOBILE STORE, i came to know that they own this car and they place it at various mobile store locations for publicity.
They also use it for carrying their goods!
Mobiles at this store are usually costlier than the market at alpha, andheri or any other store.
Still it was a good promotion shot.